Blogworld Expo Las Vegas - Nov 7 - Best Tips and Strategies

Blogworld & New Media Expo at the Las Vegas Convention Center. I attended 3 informative sessions on Wednesday, November 7, 2007 and came away with these tips, strategies and insights:

Business Blogging 101 – Andy Wibbels and Jennifer McClure

* Initial considerations when starting a blog:
*Is it internal (for your company) or external (open to the public)?
*What is the purpose or your outcome?
*Who will be responsible for the blog? Is it collaborative?
*Establish your blog policy
*Good sources – IBM Blogging Policy and Society for New Communication Research
*Decide on blog platform. Hosted or your own server?
* Current trend in social media is integrated campaigns, multiple channels, more innovation
*It’s moving from text-based blogging to podcasting; vlogging (videos); online communities – forums; virtual worlds (Second Life); Micro-blogging (Twitter)
* Facebook is emerging as a powerful business networking online community. I would also add LinkedIn to that category.

Grabbing the Market by The Long Tail – Jory des Jardins of BlogHer

* I recently read the book The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson. According to Anderson, “Our culture and economy are shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve and moving toward a huge number of niches in the tail.”
* Blogher is an example of the longtail in action. A network of women bloggers generating a lot of traffic not only because of the most popular blogs at the front of the longtail – but for the many niche blogs that make up “the magic middle” to the long-end of the tail.
* A new twist on the 80/20 rule…perhaps the bottom 80% of products, markets, niches, etc is > or = the top 20%.

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