Blogworld Expo 2007 – Avinash Kaushik whose web analytics blog – Occam’s Razor presented a great session on Understanding Your Numbers and Using Analytics.
Key points:
• Use Google Analytics or similar tool
• Six Tips for Measurement
1. Raw Author Contribution – Check out Website Grader for your blog/website marketing effectiveness. Use plugins to assist you in analyzing your content and post stats.
2. Audience growth – both onsite (measure visitors and unique visitors) and offsite (feedreaders; use feedburner.com for stats). Avinash defined a key stat he tracks as “unique blog readers” – unique visitors + average daily feed subscriptions (which you can get from Feedburner). Look for trends.
3. Conversation rate – track stats on comments. Find and use plugins to assist with this task. Conversation Rate = # number of visitor comments / number of posts.
4. Citations. Your authority rank on Technorati.com measures the number of unique links to your blog in the last 6 months. Unique blogs that cite you.
5. Cost. Track your expenditures in technology (hosting, other services); your time spent; and opportunity costs (if you weren’t spending time blogging what would you do and does that equate to dollars earned/lost?)
6. Benefits. Know your comparative value. Are your creating an asset? What is the direct value – products, services sold? Is there any non-traditional value to consider as a benefit?
I loved this comment…….SET SOME GOALS – THEY MOTIVATE!
Measure:
• Feed Subscribers
• Conversation Rate
• Unique Blog Visitors
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