I subscribe to and read over 30 blogs. My feed reader changes as I add new and intriguing blogs and delete those that I find have lost their edge, don’t udpate often or simply don’t interest me any longer. In reviewing why I subscribe to a blog (and why I delete it from my reader) I formulated this list of common features of the blogs I feel are good or great:
1. Author’s true voice, honesty, passion and personality shines through the posts
2. The blog is upated frequently with well-written, quality, compelling and interesting content
3. Author is transparent about who is writing the blog and what it’s about
4. The blog author invites a conversation – a blog was not intended to be a monologue
5. Posts are easy to read and convey clarity, brevity – and for me – either inform, educate, or entertain
6. The blog has a clear purpose and topic (s) and the author delivers content that keeps me coming back for more!
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