There are many good reasons to create and maintain a blog… these are my top 6:
1. Relatively easy and cost-effective web solution
* Don’t need to be a “techie” to create a blog
* Real time, fresh, relevant content
* Easy to maintain and post
* There are many free blog platforms
* Your time and commitment is the main resource needed
2. Create higher Search Engine Rankings
* Blog posts are coming up more and more frequently in search engines
* Again…fresh, relevant, keyword specific content is the key!
* Your blog can be an extension of your website – have a link to your primary real estate website on your blog
* Don’t (over) sell your listings or yourself on your blog – use your website for the promotion and selling
3. Build a community
* Your blog is an opportunity to communicate with both current and potential future clients and customers
* Create a buzz with compelling content that keeps readers coming back for more – maintain loyal customers by providing the information they want
4. Position yourself as a niche market/industry/local market expert
* Write about your area of expertise in the business
* Use your blog to provide specific content and info to groups like:
§ Your SOI/Past Clients
§ Geographical Farming Areas
§ Other Niche Markets (FSBO/Expireds/High Rise/Condos/Land, etc)
5. Marketing and branding
* Your blog can further promote your local brand and add to your overall marketing presence
* Just remember – the blog forum is more about community, networking, communication, sharing information – not just selling.
6. Generate Leads
* Ultimately when you provide valuable, informative and compelling content on your blog and
* develop a relationship-based approach to sales and
* demonstrate to the reader/visitor your human side, your unique voice, your transparent-self… I, for one, believe it can turn into business!
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