Twitter definitely has been adopted by the business world in the past year. The biggest indicator of Twitter being used for business marketing is the recent release of Twitter 101 for Business – A Special Guide..by Twitter!
Chris Brogran wrote 50 Ideas on Using Twitter for Business and his first idea of simply getting a Twitter account and listening to the conversation is the perfect advice to experience Twitter. I also like his #11 idea:
Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?” This question really broadens the possibilities of tweeting more interesting comments, questions and information. This post is packed with some great ideas and advice on how to use Twitter for business.
Here are a couple of other must-read posts to help you figure out the whole Twitter craze and decide if it’s something for you…
- Twitter Guide Book - Mashable’s Comprehensive resource guide
- Use Twitter to Find Customers - Inc. magazine
- How to Use Twitter to Grow Your Business – Copyblogger
- Twitter Explained for the Real Estate Blogger – Jim Cronin, Real Estate Tomato
- 20 Must Read Beginner Twitter Tips for Small Business Owners – Darren Rowse of Problogger
The bottom line about using Twitter for business will probably come down to whether or not it’s a tool your clients or potential clients are using now or may use in the near future. Also, it is not an instant lead generation platform. It really takes time and effort to build a following. You must tweet useful and compelling content, links, photos and not be constatnly selling or pitching your self or your product or service. Social networking is about building relationships and interacting/participating in the conversation.
Related posts:
Magnificent commentary about google. I’m honestly quite astonished that it has not been alleged before to such a great length.