Business-owners…Read this post and learn from a major brand’s blunders in the social media world: The Tragic Of Macy’s: Social Media Branding Case Study
Key lessons learned from this case study:
- If you are going to jump in and set-up social networking accounts (YouTube, Twitter, Facebook, LinkedIn, Flickr, etc), then KEEP THEM UPDATED! Don’t open an account or start a blog and abandon it.
- Make sure your content is search-engine optimized
- Brand your official social networking pages. Logos, backgrounds, call to actions, etc.
Related posts:
- President Obama stays connected through blogs, websites and social media
- Socialnomics Video on the Power of Social Media
- Best Social Media Marketing Resources and Blog Posts for 2009
- 5 Key Social Networks for Real Estate Agents and Why You Should Participate
- Conversation Prism – The art of listening, learning and sharing
