Business-owners…Read this post and learn from a major brand’s blunders in the social media world: The Tragic Of Macy’s: Social Media Branding Case Study
Key lessons learned from this case study:
- If you are going to jump in and set-up social networking accounts (YouTube, Twitter, Facebook, LinkedIn, Flickr, etc), then KEEP THEM UPDATED! Don’t open an account or start a blog and abandon it.
- Make sure your content is search-engine optimized
- Brand your official social networking pages. Logos, backgrounds, call to actions, etc.
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